Sky Lights

Installation by Naive Laser and Virtulabs

SKY-Lights is an installation designed for the Digital Design Days + OFFF Milano 2017 edition. Using custom laser light technology, the installation creates the opportunity for the audience to light paint the ceiling of the festival by simply being in the space. The interactive light sculpture, creates a responsive environment that understands the crowd and reacts to their movements, noise, or actions. The installation reminds the audience that making design decisions are an ongoing conversation between the designer and the medium.

Fabbrica del Vapore

Conference Room




NaiveLaser is an art and technology collective focusing on large scale architectural and multi-media installation. They create experiences that foster human interaction and bring a sense of wonder to indoor, outdoor, and virtual spaces. 


VirtuLabs is made up of a passionate team of digital crafters and creative thinkers in augmented reality, virtual reality and interactive applications. It is dedicated to creating the highest quality visual experience software and innovative technology to offer an engaging and astonishing vision of what is possible.

Ana Herruzo

Sorob Louie

Ana Herruzo is an Architect, Designer and Programmer working at the intersection of art, technology and architecture. Her focus is on the combination of lighting, audio and video with the physical environment, materials and human interaction. Synthesizing disciplines, she creates spatial experiences for such wide-ranging applications as art installations, live music events, film, robotics, and architecture. Ana’s is the Co-Founder of art collective NaiveLaser, and runs her own practice Herruzo-Pierce Creative Studio, based in Los Angeles, performing Creative and Technical Direction for diverse projects.

Sorob Louie

Sorob Louie is Founder of VirtuLabs, an AR/VR and Interactive agency. His diverse background in electronics and interactive programming, fused with a strong interest in emerging technologies, guides his passion for creating experiences that explore the possibilities of communication. Through 3D design and animation, prototyping, research, and programming, his work as an interactive developer supports multiple aspects of the development process.