Lo Siento brings together a team of 6 professionals and continues to work on projects in the fields of corporate design, packaging, catering, web design and exhibitions.
In 2010, Lo Siento was awarded by the FAD (“Fomento de las Artes Decorativas”) with the Gran LAUS prize for the Empo project (osteopathy clinic for which it developed a unique handmade polyhedral typography). In 2014, Borja Martínez was nominated to be part of the FAD assembly. That same year the studio was awarded 6 LAUS awards for the Can Pizza, Can Cisa, Erik Rosdahl, Cretida, Comaxurros and Nomomoto projects in categories ranging from corporate identity, packaging, naming to art direction in illustration. In October 2016, he joined the prestigious AGI (Alliance Graphique Internationale).
Today, Lo Siento brings together a team of 6 professionals and continues to work on projects in the fields of corporate design, packaging, catering, web design and exhibitions. The multi-awarded agency is particularly interested in fully addressing identity projects. The most characteristic feature of Lo Siento's work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with the artisan processes.
After starting his career in Industrial Design at the Escola de Disseny Elisava (Barcelona), Borja Martínez moved to London in 1999 to study Graphic Design at the London College of Printing (now, London College of Communication). During those four years, he combined his studies with a part-time job as a Designer in Visioncorp. In 2004, he returned to Barcelona to work at Gráfica (www.graficadesign.com) and, a year later, at Basedesign (www.basedesign.com).
In 2005, Borja Martínez decided to found by himself the studio Lo Siento, from where he began to develop various design and art direction projects for clients such as Sandro Desii (Italian pasta and ice cream maker), for which projects the studio was awarded 2 LAUS awards for the design of the packaging. Amongst the others, he worked for The Pinker Tones (electronic music group), Txoco (gastronomy), Rock (sanitary), El Bulli (gastronomy), Monkey (musician), Easyled (lighting company), Spanish Cultural Action AC / E, DHUB Museu del Disseny, Caixa Forum, Picasso Museum, Blanca de los Pirineos (awarded with a Silver LAUS in 2013), and Audi.