Immersive Media & Innovative Communication

DrawLight is Immersive Media. They create innovative installations and events that involve highly technological and emotional content. Don’t miss the future. Connect to it.


Conference Room





"It was great to attend the TEDxVicenza and to contribute actively to its -Ideas worth spreading- mission!" For this special event, they projected on the infamous scene of the “Teatro Olimpico”. They realized a breath-taking grand-finale to close the first TEDx edition made in Vicenza. They produced a high emotional content for this mapping projection.

We emphasizes every single detail of the theatre and its delicate renaissance volumes. We wanted to give our personal interpretation of the TedxVicenza main theme Planting the Seeds and to close this inspiring and creative day in the best possible way, TEDx style.

This is their Immersive Showreel 2016 which gathers some awesome footage from their past projects and events. You'll see a lot of New Media techniques. From 3D Projection Mapping, to Interactivity. There's also some awesome Micro Projections, Multitouch Tables, Interactive Walls and of course Augmented reality, too.

Architectural projections are the trend today, so there's a lot of that, too! What else? Well, car mapping, some nice motion graphics on monumental projections, some interactive floors with mapping, and more!



Senso was created from the synergy between immersive media, design and architecture. The studio is always updated about the latest technological trends. It created and developed three innovative patents inside the R&D department: Teca by Senso, Vedo and Scrigno.


DrawLight is a creative studio specialized in immersive media and technological installations with high-level emotional contents. The studio has been working as a precursor of trends, creating the first 360º mapping projection in 2010 and "June" in 2014, the the first immersive musical in the world.

Mick Odelli

Mick loves to define himself as an “Innovation Consultant” due to his unbridled passion for any kind of technology that is able to create emotions on the human being. He is a curious person under constant updating. He became an entrepreneur and is currently the CEO of DrawLight and Senso, both laboratories for innovative technologies and spectacular immersive and interactive solutions. Mick Odelli studied “Visual Communication” at the University of New England, Sydney. That is where he got passionate about digital media.

He founded Padova DrawLight in 2008. DrawLight quickly became a reference in the market of videomapping and immersive media. In 2015 Mick founded Senso Immersive, thanks to the experience he acquired with DrawLight. He also developed the patents for Teca by Senso and Scrigno: showcases with a technological soul, and Vedo, an immersive environment's system.