Giuliano Ambrosio is Creative Strategist at Aquest, with an 8+ years expertise in digital strategies. He worked as a freelance for huge agencies, such as Armando Testa, MC Saatchi, JWT, making happy clients like Motivi, Gillette, Abarth, Gruppo Generali, Alfa Romeo, Hasbro, Unicredit. He’s one of the most followed Digital Marketing blogger in Italy, thanks to juliusdesign.net.
"Chat Bots: what’s changing in the digital landscape of the Messaging Platform and Brand Case Study". This talk is based on the increasing use of Chat Apps, instant messaging applications, such as FB Messenger, Telegram, WhatsApp, Line, WeChat, Viber, which constitute a new fertile ground in which to intercept an active public. The Chat Bots are ready to revolutionize the conversations between people in the instant messaging platforms.
Until recently, companies have focused their efforts on social networks, but from 2017 they will also start investing heavily in social messaging applications. It’s a new scenario to be explored and full of opportunities. Artificial intelligence related to Chat Bots will make more and more progress in terms of information flows and integration with systems and platforms.
His work as a consultant is to identify creative solutions in the field Digital and Social Media, following a strategic approach. The aim is to obtain the stated objectives of a company, using the right tools, budget, technology and media channels available. He is the author of the blog JuliusDesign.net, opened in 2007, where he shares and disseminates digital culture and communication strategies. At the present his blog has over 6,000 unique visits per day. From January 2016 he’s Creative Strategist for Social Business Unit Aquest, a digital creative agency based in Verona and London.
Aquest represents digital creativity internationally. Through a structured team in business units, AQuest follows the entire creative process for large-scale digital projects. The team, consisting of more than 60 people with an average age of 28 years old, includes: art directors, photographers, film makers, designers, frontend & backend developers, social media specialists, data scientists, digital marketers and project managers. A team effort rewarded by the main awards of excellence in the field: Awwwards, FWA, Cannes Lions.