Ultravioletto is a creative studio applying design to emerging technology: design, architecture and art mix together and get contaminated by new technologies. A team of professional and creative directors, designers and coders who work together to bring new media technologies in the communication field. They create and design interactive installations, immersive environments and new experiences that combine analog and digital with the goal of creating unconventional interactive interfaces. Their starting point, in all creations, is the human dimension of their background: it is a world to complete and enrich with a digital part, necessary to enhance the viewer's experience. They love to share their knowledge, so Ultravioletto group established art/science collaborations, teaching Interaction Design in institutions like IED (European Institute of Design) and La Sapienza University, in Rome.
Hacking as a design practice
During the speech “Hacking as a design practice”, it will be considered a new way of designing sensitive immersive environments. Electronic and mechanical components born for other uses, become the fulcrum of the interaction with the user. New experiences and methods of design and manufacturing such as those that led the team to create Ultravioletto’s installation "Immersioni". This work, realized in occasion of the 73° edition of the Venezia Film Festival, will be analyzed in every detail.
A team of professional and creative directors, designers and coders who work together to bring new media technologies in the communication field. Max Zomparelli, Bruno Capezzuoli, Stefano Guaitolini and Tito Cetroni, the founders of the studio, come from backgrounds in computer science, video production, projection mapping, gaming, VR technologies, internet of things and architecture to create aesthetic experiences at the fringes of the recently possible.