Workshop by Chiara Luzzana
Increasingly, Production Companies and Creative Agencies feel the need for a sound that is protagonist in their projects. The professionals (and the audience too) are tired with libraries, which sound all the same and without character. Companies and Agencies are tired of paying royalties for a mainstream song, when, with the same budget, they may have something created specifically. This is why the figure of the Sound Designer becomes essential: their contribution is the extra color to a project.
WHAT YOU WILL LEARN
This workshop turns to focus on the growing importance of the sound and the figure of the Sound Designer.
WHAT YOU WILL LEARN
Through this course, you will learn how to become a professional Sound Designer, how to empathize and to design the meanings of a video, of an image, of a shade, with the right sound.
People, freelancers, Video Makers, musicians, creative minds, whoever wants to achieve a good knowledge of Sound Design for advertising, Motion Design, movie or personal projects.
An intensive workshop with a predominantly practical approach. The participants will realize their own sound projects, starting from tracks that will be recorded during the workshop. All the sounds will be made by the students. It will not be used any sound library. The students will create the sound projects on video footage provided by the teacher.
Participants will come away with two Sound Design and Audio projects that can be included in their personal portfolio or upcoming works.
There is no required competence. The course is based on Ableton Live software. The participants need to bring along:
• Laptop (Mac/Pc);
• The day before the workshop, please download the trial version of the software at the following link: www.ableton.com/en/trial/
Chiara Luzzana is among the most creative personalities dedicated to sound design in advertising and visual communication. She has created soundtracks in the most bizarre and innovative ways, inventing a new way of sonorize moving images, not only in support of the same brand, but adding a strong viral impact.
In the era of social networks and video increasingly used as a means of communication, the sound becomes a substitute for the word itself, gaining undisputed potential.
The workshops will be held in the same premises as the event, in reserved rooms. Access exclusively reserved for specific ticket holders.
The purchase of a VIP Pass entitles to 50% discount on workshops. The purchase of a workshop allows you to enter the event on the same day only.